Every week I watch probably roughly 7 – 10 brand videos. Some I like, some I don’t like and some I absolutely love and now I am going to share the ones I love with you. So without further ado, the best brand story videos of the week:

Igneous Skis

Credit: WZRD @wzrdmedia

WeWork: “We Work Summer Camp Trailer”

Credit: Unknown

Gerber Knives “The Instant”

Credit: Chris Malloy, Danny Moder and Justin Bastien and Farm League