Most organizations and small business’ look at video as a “nice to have” and do not see it as an integral part of what they do. I think this comes with a lack of understanding the power of video and video channels.

20 years ago the video advertising  business was more of an exclusive club. Only companies with bigger budgets could launch video campaigns and go into large productions and get ad time on TV.

Seriously though, those days are over. With cost of equipment dropping each year and the internet now being the primary deliver of video advertising their is absolutely no reason why a small business or organization should not lead the way with video.

Did you know, for example, that including video on a landing page can increase conversion rates by 80%?

That’s how much more likely you are to convert a customer just by putting a video on your landing page.

Or that 92% of mobile video consumers share videos with others?

Talk about free advertising! Seriously.

If video marketing marketing is not part of your business’ marketing strategy, your not in the game. Here’s a great infographic on 31 must know video marketing stats.

 

Credit: Hubspot