The Big Event:

With the launch of Food Well Alliance’s first major Love Local event at the rooftop of Ponce City Market on the horizon, Food Well knew they wanted to show faces from the Atlanta local food movement to their guests.

What this would create is a flavorful intersection of culture, diversity and love around the local food movement.

The Idea:

The idea was simple. Go from one location to the next documenting these amazing people that everyday work to grow the Atlanta Local Food movement. This turned into a beautiful montage of faces that are believable and tangible in every way.

The Execution:

This was a single day shoot. Traveling around to locations around the city of Atlanta, like Ponce City Market’s Farmers Market, Edgewood Canlder Park Metro Stop, Lake Claire Community Land Trust, West End Community Garden, Eyedrum Art & Music Gallery and the Metro Atlanta Urban Farm and capturing farmers, growers, gardeners, advocates and others. Again a very simple but effective video. It allowed us to show a lot in a small window of time by using short snippets and sound bites to cut between the different faces.