Tell me, what do you do? As a business, explain it to me. How long will I be listening and how quickly will I understand?

Some business are simple, some are more complex, but every business needs to be able to convey what they do.

In this age of digital media, people are intaking information at an alarming rate. We are processing anywhere from 3,000 – 20,000 images a day. We can only recall 60 – 70 of those images at the end of the day, but that makes it that much more important for your brand to stand out! Anytime your image or brand captures someone, what are you going to use to reel them in? Video, in my opinion and probably the opinion of most Fortune 500 companies, is your best bet. What’s crazy is most companies are not getting this. Here’s a few more stats (because I love stats):

Average YouTube mobile video views per day:

1 Billion

Average time spent on YouTube per mobile session:

40 Minutes

Percentage of online adults (globally, excluding China) that consider themselves regular YouTube visitors:


And here’s the kicker: Percentage of U.S. small businesses that are on YouTube:


Nine-freaking-percent! What are you doing people? Get out there and tell the world about your company! Make a video, but make sure its engaging, unique, and in the end, simple enough that viewers fully understand your brand in less than 2.5 minutes. Sound like a challenge? Sure, call it what you want, but I’m challenging you to engage your audience and make more revenue just by investing in yourself a bit, trust me you will see a return.

Stats provided by: Expanded Ramblings

Example Brand Story Videos